Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was projective, with a contemporary, transectional descriptive, documentary and virtual design. The findings show the importance of the management of organizational communication in small and medium enterprises, and the need to formulate a communication strategy articulated to social responsibility, for this reason, ECoRE-SME strategic guidelines are presented.