This paper shows the process of designing a sports bike sharing service based on the collaborative economy and access-based consumption. It is constructed using Design Thinking methodology, which consists of five phases: empathize, define, ideate, prototype, and validate. A study of the Colombian context is carried out to evaluate the viability of the proposed service, validating the characteristics of the designed service with the segment of the target population. The validation process yields both improvement opportunities and adverse situations that must be faced for the successful implementation of the proposed service. Finally, recommendations are given to subsequent iterations of the design process.