Strategy through transmedia narratives focused on illegal plants that have medicinal and industrial uses and took as a case study cannabis, because although in many countries, including Colombia, has opened the dialogue around the issue there is still a lot of disinformation, taboo , fear and bad image because of a bad approach of the media and prohibitionist policies that exist; because it really does not make much sense that alcohol and cigarettes are socially accepted and plants that have shown many more uses in different areas continue to be demonized because they are related to drug trafficking; to create this strategy I started from my experience as a person who knew nothing about the subject, and who had a bad perception of these plants, this point made me understand many things that are in the strategy, the first thing is not an easy subject to understand if you do not have the minimum bases, second that is a broad enough topic that should be explained from a historical point because the information about its prohibition, uses and policies belie many reasons and erroneous thoughts that trigger its bad image, third it must have an internal as well as an external focus in terms of territory because each situation has different nuances, but also see the example of other places that do not see these plants as a drug problem but as an opportunity is important.