espanolEl objetivo de esta investigacion es estudiar el comportamiento de los huespedes que reservaron hoteles en Bogota – Colombia, cuyo mayor segmento de mercado pertenece a la industria de reuniones, observando la reputacion online en 3 OTA (Online Travel Agencies) y en TripAdvisor. Del mismo modo se analizo dia a dia la disponibilidad de habitaciones para determinar si los hoteles con mejor reputacion online terminaban su disponibilidad antes que los que no tenian mejores calificaciones. Se analizaron 10 hoteles de la Cadena Hotelera GHL, ubicados en Bogota, en el periodo del 26 de enero al 26 de febrero de 2016 mediante la pagina oficial y las OTA. Se encontro que los hoteles mas demandados son aquellos que se encuentran ubicados en la zona determinada por COTELCO (Asociacion Hotelera y Turistica de Colombia) como Zona Calle 93 - Calle 100 que se caracteriza por tener una amplia oferta gastronomica y recreativa que permite desarrollar el Bleasure, es decir, la combinacion de negocios y placer (Business & Leasure). Este estudio se limita a hoteles de la cadena hotelera GHL de Bogota (Colombia) debido a que es el unico grupo hotelero que permitio acceder a las OTA para hacer el seguimiento a las reservas durante un mes. EnglishThe aim of this research is to study the behavior of the guests who booked hotels in Bogota -Colombia whose largest market segment belongs to the Business Industry. Evaluating the online reputation on 3 OTA (Online Travel Agencies) and on TripAdvisor, along with the availability of rooms. It was analyzed day by day to see if the hotels with better online reputation ended their availability first than the ones that did not have better reviews. The study was conducted from January 26th to February 26th, 2016 to 10 hotels located in Bogota who belong to the Hotel Chain GHL through the official website and 3 OTA. It was found that the most demanded hotels are those located in the area determined by COTELCO (The Colombian Hotel and Tourism Association) as Calle93 -Calle 100 which is characterized by having a wide gastronomic and recreational offer that allows guests to experience Bleasure, which means the combination of businesses and leasure.