Several studies have approached the issues implicated in the retail supply chain management, including the key decisions related to inventories and product flows throughout the network. Despite this, as far as the authors know, none of the models presented until now have considered discarding demand forecasts and replacing them with real demand driven philosophies. As a result there is a permanent concern on common issues such as the infamous “bullwhip effect” An adaptation of the DDMRP methodology will allow the comparison of both, the current situation and the behavior of the methodology on a Colombian home and construction goods retailer. This comparison will result on a verdict on whether the application of this philosophy is or not suitable for retail inventory management. An adaptation of the DDMRP methodology was designed through a VBA application which allows testing the model while measuring the principal indicators determined on this study, which are the level of service and average stock levels. The final results were satisfactory, allowing improvements between 8% and 100% in the level of service, and 1% to 52% in the average stock level.