The shift of power systems toward a smarter grid has brought devices such as distributed generators and smart loads with an increase of the operational challenges for the system operator. These challenges are related to the real-time implementation as well as control and stability issues. We present a distributed transactive control strategy, based on the projected consensus algorithm, to operate the distributed energy resources and smart loads of a power system toward optimal social welfare. We consider two types of agents: Generators, and smart loads. Each agent iteratively optimizes its local utility function based on local information obtained from its neighbors and global information obtained through the network of agents. We show convergence analysis and numerical results for the proposed method.