The food quality is considered the axis of competition that characterize current globalized agri-food systems (AFS), which propose high technical demands through regulations that understand quality from objectively measurable standards, however, social movements emerge and propose quality as social construct. For this reason, this study seeks to understand the perceptions of the actors involved in commercialization of local fruits and their contribution to the social construction of quality as concept in two peasant markets in Bogota. A mixed study was carried out, using triangulation methodology and ethnographic approach. For the analysis, Epi Info7.2 and Nvivo 12Pro software were used, applied with descriptive statistics and discourse analysis; the population consisted of 27 actors (administrative, consumers and producers). The results showed that the actors perceive the quality of fruits from their traceability in the stages of agri-food system; it transforms the concept of quality into an inclusive, promoter of local, agroecological and sustainable production within the framework of Food Sovereignty, but the influence of quality proposed from the SAG persists, this distances the food from the right to be eaten. From there emerge the main topics of the discourse: tension between the perception of food as right and product, organoleptic characteristics as indicators of quality and quality understood from the type of production. It is concluded that in this scenario quality is constructed as an inclusive concept influenced by extrinsic factors in the logic of sustainable and fair agri-food systems, with nutritional sense, but the influence of quality proposed by SAG persists.