During the mid-sixties, the change on the recording technologies, musical production, and record releasing, matched with the settlement of the ‘modern music’ and its styles in Colombia, through artists and discography locally produced. This events where contemporary with big changes ocurred inside the international pop, when it divided into different trends as rock, pop ballad, new country music, salsa, protest music, among others. This article is an interpretation of the birth of the pop ballad as a genre in Colombia as a consequence of the said rupture, based on an analysis of the records and its production techniques, especially the Wall of Sound, and how it was imitated on the record labels. Selected discography belongs to the local artists Harold Orozco (1947-2017) and Lyda Zamora (b.1945).