This study aimed to describe the international regulatory as propellant context of green marketing in organizations, addressing the main approaches to viewing it under the Montreal Protocol, the Convention United Nations framework on climate change and the effects of Protocol Kyoto scenario leading to a global sustainable development. The research is descriptive-documentary, based mainly on the contributions made by authors such as Lorenzo (2002), Calomarde (2000), Chamorro (2001), Vincent and Ruiz (2002), Nieto (2005), Galarraga and others (2002), Sabogal and others (2010). The review concluded that the international consensus of the countries is the true path to corporate environmental philosophy, whose practice is in line with the interests of society to truly respect the natural environment and gradually achieve an effective demand for products and services clean, encouraging responsible behavior towards the environment and discouraging others who contribute to their degradation, established the importance of the entry into force protocols agreed by most countries of the globe and how corporations have been influenced directly by the premises addressed in such agreements.