Abstract: This experience reveals a case study where a group of students from a Bachelor of Science in Education supported a group of entrepreneurs with lack of pedagogical and material knowledge basis with their product called “La caja sorpresa”. The objective was to engage students in literacy activities, through the design and implementation of a set of pedagogical and material basis such as principles, techniques, and strategies in the teaching process. In order to achieve this goal, it was necessary the financial support from the United Nations Development Programme (UNDP) and South Korean government in order to develop a proposal to help the entrepreneurs. The main result was the necessity that the entrepreneurs apply approaches such as telling stories and scaffolding, with its strategies and techniques respectively to improve students’ motivation towards literacy. Keywords : literacy, telling stories, scaffolding, innovation