The main objective of this research carried out in the financial services marketer of BBVA S.A.S is to design, develop and implement commercial strategies that increase sales of financial products offered by the company. The need to search for these strategies is mainly due to the fact that the results obtained from the management of the databases are not as expected. Understanding that the databases generate sales flow, it is evident that in the marketing company there is a problem of lack of management of this resource by commercial advisers. Within the research four key indicators are defined which, when measured, determine the effectiveness of the sales made by the marketer. To give context to it was detected that the indicators of management, contactability, settlements and disbursements are a determining factor in the results of sales coming from clients in the databases, so improving said indicators would help to fulfill the main objective. We searched for information to prove this resource has not been indicated and it is from this point where the investigation arises. Subsequently, surveys are conducted with the advisors who are the key actors in the problem to collect information that helps to build a context of why the databases are not being managed correctly. Based on this information, we intend to build a proposal to improve the management of the databases that give visible and measurable results by the management of the marketer. The improvement proposal contemplates a pilot test which was launched during the time the document was made and produced results that could be measurable to know the importance and the real impact on the organization. Analyzing these results, it is concluded that the indicators of management, contactability, settlements and disbursements are directly related and that with the proposal developed, implemented and put into execution, said indicators improved, thus improving the sales results.