This article describes the activities carried out for the development of the product taking into account the market opportunities, in which the different approaches to the execution of this are compared, detailing the product's methodology and its phases. It also shows a basic plan on the product which was designed according to the expectations and needs of the customers taking into account also the political, social, economic and technological aspects in order to compare and compare the output of the product, always preserving and guaranteeing the quality of this.