The business plan is in the formulation of a company dedicated to the production and sale of plane caps in Bogota. From the research and indicated by the potential customers, was concluded that the product should be a plane style cap, with soft and thin material, with a system of sizes and a firm and permanent cup that does not allow it to be wrinkled or deformed. With the requirements identified, a design or sketch of the product was made, followed by the construction of molds and pieces of parts necessary for their manufacture. In this way, it was possible to move to the construction and completion of the product with the help of a clothing operator. Its means of merchandising will be mainly direct marketing, in own stores of the brand located in sites of preference of the consumer.