This essay seeks to reveal how the world of work has changed drastically. This led to the breakdown of the paradigm of how the concept of the brand was understood, leading to today's thinking styles, to the need to forge a personal brand to be part of the labor market. The forging of this implies then learning to listen to build a collection nourished by words of their own that account for a speech that owes a leader, since he is responsible for nurturing the market with solutions from the sale of his talent. This essay is part of the work of the chair: personal brand. Through it, it is sought, with the methodology of workshop seminar, to give elements to the attendees so that they unveil their talent, expand the imaginary that they have of the labor market and through the marketing, acquire strategies to sell their services.