Studies in semiotics applied to design have centred around the system of visual signs, semantics of form, even the analysis of expression versus content, but the growth of dynamics such as the design of experiences shows the need for a change from the semiotics of design oriented in the meaning of objects towards a perspective that explores people´s cognitive processes when faced with images and artefacts. With respect to this, Kazmierczak (2003), stated that cognitive semiotics is a type of analysis that allows for the gap between form and meaning creation to be overcome. Mendoza (2015) proposed that agentive semiotics be applied for the analysis of the significance of artefacts. The former works with the purpose of understanding the effective processes of meaning making and its evaluation during an experience which are essential factors for designs focused on a satisfactory experience and a sense of identity for the client. The work presented here is therefore based on agentive semiotics as a theoretical framework, an instrument for analysis and a methodology for discussing the design of experiences (Shedroff, 2001), in which an analysis is made of the dimensions of design (duration, interaction, triggers, and significance) focused on the processes of meaning and the significance conditions involved in design. At the end of this research, a new instrument of observation and analysis is offered, which is based in agentive semiotics and which suggests new areas of investigation for semiotic design theory.