Currently within the marketing and advertising there is a great boom for the implementation of strategies that are based on the stimulation of the sensory and emotional, due to this in recent years new areas of application such as sensory marketing and emotional positioning appear. It is necessary to carry out a verification of these new investigative methods that is why the main objective is to verify the effectiveness of the use of neurosciences applied to marketing, in addition to identifying the perceptual channels more related to a specific target to propose and generate more successful strategies to brands. In the application of the qualitative methodology within the marketing and advertising research, branches of science are involved such as Psychology, Anthropology, Sociology, Biology and Neuroscience, generating considerable contributions to what is currently known as Neuromarketing, whose purpose is to analyze the behavior of consumers against a series of stimuli induced through communication. Therefore it is important to take into account that the human being learns through different perceptual channels, these channels react to a greater degree depending on the cerebral dominance that each subject has, due to this it can be concluded that by analyzing how these variables are related, you can identify the more convenient to develop strategies that lead to a better positioning within the mind of the consumer according to their way of learning.