This article presents the results of a study of descriptive, analytical and interpretive, qualitative, under the Wittgensteinian focus on the language to understand the appropriation of Information Technology and Communication (ICT) in Education Media College of the UPB. The appropriation of these logics of knowledge presented in the XXI century as a pressing need for all involved in the processes of teaching and learning, why, addressing a study like this means reflecting on all the changes and transformations that this process generates in education, and viewed from a Wittgensteinian approach recognizing the pluralism that brings search.