Today, industrial production is not the only source of goods in the market and not so much the form of the realization of the aspirations of the businessman to profit, but the social doctrine of material prosperity in the country. This is so-called social side of the industrial labor: wages as the financial basis of the welfare of employed members of households and taxes on labor as the financial basis of the welfare of the unemployed household members. But this mechanism is triggered when the employee is stimulated to work efficiently, and the employer has an incentive to compensate adequately the worker for his quality efforts in manufacturing. The salary only is not able to lead to a qualitatively new economic growth. We need new incentives – first of all, the factors of labor or human capital.Human capital is a factor of increasing of economic efficiency growth and the factor of growth of frequency and national wealth (Becker, 1964).To improve the quality of human capital the management of the enterprise should base on the development of forms and methods of motivation of employees that are directly associated with non-financial incentives to work and self-realization.The author makes an attempt to study non-financial incentives to work as the basis of development and growth of human capital, their relationship to the performance and quality of work, and the impact on innovative development of the enterprise.