Over the past years, the inclination towards consumption of products made with more natural ingredients and more responsible environmental processes have permeated numerous areas of the world market, being the food category one of the most influenced. Organic food has found space that has begun to surpass closed consumer niches to settle in more crowded areas, and while in some countries this trend has become consumer choice as normal as any other, in Colombia we are witnessing late and slow rise and all that this implies. The proliferation of markets and restaurants offering organic food in different cities of the country, as well as the implementation of whole sections of such products in the traditional distribution channels like large chains and specialty stores, show the imminent positioning of consumer trend that many say is here to stay, while for others it is not more than momentary boom, a trend that has gained strength thanks to uninformed and influential This research, approached from ethnography, seeks to understand and analyze the lifestyles of public consumer of food organic products, know their perception behind the supply of these products, understand their main motivators and inhibitors of consumption, and identify the lifestyles of these consumers. It is then journey through these convictions, put into context through ethnographic visits, ethnographic luncheons and interviews with experts, microentrepreneurs and consumers as research techniques. The truth is that some of these consumers, savvy or not, combine number of thoughts and attitudes that show particular lifestyle, full of key issues oscillating from health care to the environmental preservation of the world. And so we can see, with such interesting conclusions from this work, that each person pursues his convictions and beliefs even to create lifestyle from what he consumes.