This research shows the conclusions of a case study made in a shopping mali in the north of Bogota. From an ethnographic perspective, it was possible to identify the causes of the proliferation and the diversification of the shopping centers in the capital city. The ethnography presents the elaboration of a historical review of the Centro Andino shopping mali and recreates how the consumers and visitors organize their daily activities in an architectural space made for consumption, fun, and encounters. The results suggest that the construction and organization of consumption spaces express how individuais think over about their daily activities. The main conclusions of this research questioned the most frequent hypothesis used by social Science researchers to understand the increased demand for shopping centers in Bogota.