This dissertation deals with the tensions between economic interests and cultural projects in multiple scales into two fairs held annually in Bogota: Expoartesanias and Feria de las Colonias. These fairs, each of which lasts two weeks, bring together about 2.000 exhibitors and 200.000 visitors, and their combined sales are approximately 12 million dollars. These are big fairs in which are crafts for sale, beside touristic services, typical and local products, and cultural experiences. There are working, as organizers or sponsors, large private or state firms, while most exhibitors are small and medium businesses; in this range of scales, many tensions around cultural representations and its valuation as goods emerged. The dissertation explore these tensions from four dimensions: its expression in the production of the fair space; the general expansion of cultural markets; the trend towards experience economy that values cultural diversity strategically; and the fetishization of cultural goods.