In this paper present the results of the analysis of potentiality of the coffee sector in the city of Pereira Risaralda through the implementation of the Common Code for the Coffee Community 4C. Initially breakeven and profitability of coffee companies in the region is determined by size of production and the optimal supply chain was established in the development and marketing of high quality coffees, subsequently, the cost that most affect this type of coffee is stipulated. Finally, strategies to promote better conditions for farmers and their families in the social, environmental and economic dimensions were identified.