Any element used in a pedagogical work is important as long as it points towards innovating and improving educational practices, as well as motivating children and young adults in their academic formation. This paper shows the scope of a pedagogical experience with the secondary and middle school students of the “Nuestra Senora del Pilar” School of the municipality of Guatape, Colombia, which used the zocalo, a representative element of its culture, as a didactic tool in the teaching of social science that can motivate learning and generate in students an interest in investigative thought.