This document contains all the aspects related to the formulation of a Business Plan that shows the opportunities and risks associated with investing in the formation and start-up of a company. The business is called Platino Cultural Network which involves the organization of events aimed at promoting healthy competition between Higher Education Institutions around the culture in the city of Bogota. The company will employ a strategy of innovation and excellence in customer service, seeking through operational and administrative efficiency its long-term sustainability. A gross profit of 44% and an operating profit of 10% are projected from the first year of operation, achieving a superior return over time, taking into account that the initial investment is low. The net present value is $ 27,860,365 and the internal rate of return is 39.93%