Music is one of the most important elements of radio language. Its ability to stimulate and evoke feelings generated a lot of possibilities to nurture sound messages. This Investigation provides a review for research and the experience of several authors who have written about the meaning of music and their roles in the radio production. Also, it aims to show how these paradigms are assumed in the current practice of broadcasters, in order to develop a conceptual framework to compile all these minks and generate a starting point for finding new ways to use music on the radio.