Today, organizations have information generated faster and faster and exponentially by use of web pages by users. This generation of information is due to publication of their products and / or services on their websites and interaction of users with them, which is why analysis of said information is necessary in order to be competitive and obtain utilities, using digital world as a medium. As stated by Baeza-Yates (2005) the information on web is finite but number of web pages is infinite, from this premise it is clear that there is valuable information for management of Organization. However, for this information to have an adequate impact, a process must be carried out with appropriate techniques, since most of time important information is not found with naked eye and if it is not used and exploited in correct way or simply proper searches are not made within it, it ends up becoming worthless data.