The reader is invited to know the importance of urban imaginary in improving disaster risk perception, and how to ignore them becomes a problem in planning of the territory. Urban imaginary from the theoretical and methodological perspective proposed by Silva, argues that the “imaginary order plays a key role in the experience and perception of the city” (Silva, 2003). The concepts that revolve around this discussion are territory, disaster risk management and imaginary as “qualitative projections citizens groups” (Silva, 2012, p. 20), from which citizens have a voice and manifest around how they live and urban space is used, make visible their tastes and rate their territory from the qualities in the meet. The analyzes reported here are based on the work and findings in La Virginia Risaralda, central western metropolitan area (AMCO).