Soccer should be observed not only from sports perspective, but from a business perspective too, since many teams seek for good management and optimization of its resources in order to win championships and like any other company to generate profits. The research analyzed, how the results of the local championship in which teams compete, the odds of the games during the National League Season and the different supporter s perspectives and behavior, affect the stock price. A probabilistic regression model was elaborated to determine the stock price impact regarding investor perspectives and behavior, because it measures the relationship between the intensity of a stimulus and the proportion of possible responses to it.