This research project develops a proposed strategic communication that allows the Caja de Compensacion Cafam encourage their users to make use of tourist plans offered and fidelicen, describing at first communication strategies being developed in Cafam, making an analysis of communicative pieces of Cafam in terms of content, design, and quality of materials, identifying the user perception of the Cafam in service and information about tourist plans this offers and from there, develop and design a work plan for communication within and outside Cafam. To carry out this process a conceptualisation of the proposed topics pair this project was conducted: strategic communication, seen from its functionality, objectives, models, and their impact on the tourism business,tourism, explained from the beginning, history and development to the present,and family compensation in case of Colombia and its development over the past 50 years, focusing on the case of Cafam. The methodology ford diagnostic tools such as interviews, surveys and media analysis performed to the box which identified problems in different communicative processes: The website of tourism, customer service, and communication in social networks. Thus a communicative proposal covering these three variables and allowed to Cafam improve their transactional processes and attracting turn created more affiliates.