Neighborhood shops are very important in the economy structure; many people live from this activity. In the commercial area, the channel store-to-store (TAT) is the oldest and least modernized; however, it remains a very important distribution channel for large industries. However, the prosperity of many shopkeepers and businesspersons who living in function of this channel is being threatened by the arrival of large national and international competitors. Therefore, it is very important to prepare with technological tools that are functional and effective, such as mobile applications, which provide useful information to the shopkeepers about their business and their environment. At the same time, the supplier companies can take advantage of these technological tools in order to provide efficient advertising, with custom data, as well as receiving feedback from the service that they are offering to the market taking all the information required for their corporate strategies. In research, the issue is theoretically addressed formulating an strategy that introduces innovative elements in the business relationship of the TAT channel, implementing a mobile app that will be used by the shopkeeper in order to know the online portfolio of services, sale price suggested and the right exhibition way, among others, contributing to productivity and efficiency of the service providers.