This text realizes factors identity, recognition and representation for updating and developing guidelines in adjusting the information system, development of graphic language, manuals rules and signals of mass transportation, MIO in Cali, Colombia. In particular, it seeks to provide guidelines for the recognition and identification of elements that facilitate orientation of users in the transport system, in each of the stations and terminals, which are part of the program of signs and symbols to be used in the adoption of the new manual of rules and signals; as well as new route maps, new path names and other proper information system MIO aspects.