If the city as a whole can only appears in a place that is not traced on the ground and from this invisibility called imaginary is presented symbolically through the roads linking the sites, networks of relationships with the environment and communication, not we can leave out the vision of ourselves through the eyes of others. This article, therefore, synthesizes and shapes the vision that Armenians have about Pereira and its habitants. Are valuable features that allow build these imaginary from the perceptions of researchers focused on the methodological precepts of Dr. Armando Silva, as well as the theoretical basis of cognitive processes developed by intellectuals like Marc Auge and Charles Sanders Peirce.