The purpose of this test is to identify the key elements of customer service of a microenterprise natural vitamin supplements in relation to the ISO 9000 quality management standard, from professional and academic criteria developed in quality graduate of the Military University new Granada (UMNG). This test is qualitative and exploratory, which is part of the social, financial and administrative sciences and taken as case study method Company Healthy People. Depending on the objectives, the document structure is proposed in three phases: Literature review, identification of key elements regarding the organization of study and final thoughts. We found that there are strategic elements of quality management ISO 9000 that are potentially elements that can benefit the improvement of customer service in organizing study, however some limiting factors such as costs or planning are presented in internal policies the company.