The research that supports this paper was based on three axes: the relationship between talent management theory and talent management practices in companies, traditional talent management practices, and innovative talent management practices. The interviews with the Heads of Talent Management that participated in the study were analyzed with tools for qualitative analysis of information, such as ATLAS.ti. Thus, we were able to identify a set of practices that have been successful for organizations, besides being innovative. We found a clear relationship between some daily life aspects in companies and conceptual references about talent management. Keywords: Organization, talent management, successful practice.