Virtualmente.revista facultad estud.ambient.virtuales A series of reflections discussed below, address the challenges posed to be Virtual Teaching in the context of today’s society, the environment and the challenges Marketing brings globalized markets. Consequently, the need to develop the idea of offering a comprehensive training sense, where teachers are called to strengthen the students the different skills and competencies that allow them to become long-term leaders in their professional role as agents of change arises and in turn help build memorable experiences with customers and consumers