The article presents an application of the soft systems methodology- SSM on a problem related to the Delphi Method and its alignment with an innovation strategy in the framework of a management model innovation, in order to generate an improved problem. Amongst the major findings throughout the case, highlights the advantages of using soft systems methodology to assist in the improvement of non-structured human activity problems, in this specific case, a problem associated with Delphi method and its alignment with the business innovation strategy in the context of innovation management models, additionally, the possibility of complementing the soft systems methodology prioritization questionnaires for expert opinions for improving the understanding of the problem.