Marketing 3.0 is a concept that owes its origin to the stage and economic trends that have broken off from technology, globalizing and social notions that have guided and revolutionized the world economic stage in the XXI century. This document contains the historical thread that precedes the concept of marketing and web 3.0, supports the theoretical underpinnings of the terms cited and offers a reflection on the appropriation of 3.0 marketing scheme in the classroom.
