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TV Consumption of Parents and Children and Receiving Representations from Television Authority Agencies

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Abstract:

The topic of this article is part of the role of television as a cultural body that has the formation of values, attitudes and social relations at various levels. The television has been awarded an important role in the apparent “authority crisis” that families and society are living because of the content they question, and the hegemony of adults as authority figures. In this perspective, a mixed research design was developed that looked into their TV consumption objectives, identify parents and children between 5 and 6 years of age and representatives of television authority agencies. Such inquiry was conducted by applying a survey to 81 parents from different socioeconomic strata in Medellin and Envigado, Colombia. In conclusion, individualized television consumption by children stand out; a meager role in parental guidance, the reception of television representations expressing more symmetrical relations between parents and children and the emergence of new figures of their own power towards the criminal world, assumed as authoritative figures.

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Media and Digital Communication

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