espanolEste articulo analiza los resultados de un estudio sobre el modo en que los videojuegos inciden en la construccion de las subjetividades de los jugadores latinoamericanos desde el punto de vista del consumo cultural y considerando los discursos de la industria en la que fueron creados. A traves del metodo etnografico, se analiza como las subjetividades son afectadas dependiendo de la caracteristica de los videojuegos que son consumidos, mostrando el fenomeno en America Latina. Los resultados se encaminan a superar el estigma de simples consumidores pasivos del tercer mundo, para comprender de manera critica la produccion y consumo de los videojuegos en el contexto latinoamericano. EnglishThis article analyzes the results of a study on how videogames affect the construction of subjectivities of Latin American players from the point of view of cultural consumption and considering the discourses of the industry in which they were created. Through ethnographic method, this study helps to understand how subjectivities are affected depending on the characteristic of video games that are consumed, showing the phenomenon in Latin America. The results of this work points to the reality that manufacturers need to overcome the stigma that people of the third world are merely simple passive consumers, to enter critically analyze the way how it consume and also the how to produce the contents of the videogames in the Latin American context.