this article defines the birth and consolidation of-Alternativo Movement in society and how that has affected the graphic design and advertising, to the point of view the source of the new alternativo media. Based on observation and analysis will identify its graphics and how creative worldwide adapted their strategies to impact a new segment, independent young people who do not intend to follow fashion, but ultimately end up creating, producing a range of-possibilities for manufacturers such as fashion, clothing and sports equipment, energy drinks, music producers, video games, among others.