Driven by market forces, today's higher education institutions can no longer stay within the institutional boundary and use self-defined missions to complete the assessment loop, wishing that the purpose of accountability can be served at the same time. The author proposes a new three-level assessment paradigm that is responsive to the public demand for information. Specifically, institutions need to demonstrate learning outcomes, show return on investment, and ensure social benefits. Assessment activities at each level are conducted according to the needs of the receiving end of information, with each successive assessment level built on information provided the lower level.