Spanish Abstract: Uber, una aplicacion desarrollada en los EE.UU., se presenta como una plataforma novedosa y practica que facilita conseguir un medio de transporte seguro y puntual; sin embargo, esta aplicacion ha tenido diversos conflictos de aceptacion en los diferentes paises del mundo. Este articulo pretende ver como ha sido su implementacion en Colombia y si la utilizacion de dicha aplicacion constituye competencia desleal conforme a lo establecido en la ley 256 de 1996.English Abstract: Uber, an application developed in the U.S., is presented as a new and practical platform that makes easier to get safe and punctual transportation; however, this application has been involved in various conflicts in different countries around the world. This article aims to see how it was implemented in Colombia and whether the use of this application constitutes unfair competition according to the provisions of Law 256 of 1996.