For college students the fun goods and services are a major factor in their daily activities, therefore know what the purchase behaviors of young people associated with these products, it becomes a factor for those organizations that engage in these activities and depending on this, they can set their strategies. To achieve this objective, a structured staff survey was structured to 384university students in U5 2 belonging to universities, in addition to a group session with nine young people from these universities. With the data collection gathered through these techniques, it was established that no marked difference exists between the behaviors of young people in these universities, when purchasing products associated with fun, mainly taking into account demographic differences that may arise, primarily for students of the University of Quindio Young people are less ritualistic, mainly looking for fun with night rumba, music and dining out; their primary reference group corresponds to their friends, who don`t always agree with their college friends, besides seeking fun with quality products, in comfortable places that offer variety and good service. 1 Corporacion Universitaria de Instituciones para la Educacion Superior del Quindio U5, que agrupa a las Universidades: La Gran Colombia Seccional Armenia, Uniquindio, Corporacion Universitaria Empresarial Alexander von Humboldt, Antonio Narino y Escuela de Administracion y Mercadotecnia del Quindio, de la ciudad de Armenia Quindio. 2 Corporacion Universitaria de Instituciones para la Educacion Superior del Quindio U5, que agrupa a las Universidades: La Gran Colombia Seccional Armenia, Uniquindio, Corporacion Universitaria Empresarial Alexander von Humboldt, Antonio Narino y Escuela de Administracion y Mercadotecnia del Quindio, de la ciudad de Armenia Quindio. University Corporation for Higher Education Institutions of Quindio U5, which groups the universities: La Gran Colombia Sectional Armenia, Uniquindio, University Corporation Company Alexander von Humboldt, Antonio Narino and School of Management and Marketing of Quindio, in the city of Armenia Quindio Comportamiento de Compra de Estudiantes Universitarios de la Ciudad de Armenia Gloria Ines Velez Parra gvelezp@eafit.edu.co 12