Organizations must be characterized by their adaptation to the environment in which they compete. We wish to identify, through this descriptive research, how the organization manages its human talent, in order to define improvement actions to enable it to perform a truly strategic role. When applying a questionnaire to 25 companies in Valle del Cauca, we discovered, among other findings, that the majority of companies have a formal strategic plan but not one for human management. The role of the human management area remains operational. There is not a culture of attracting and retaining top talent, and therefore, it is necessary for companies to adopt a more holistic view about how to manage talent.