This article – which is the result of an investigation – identifies the characteristics of the business area of El Restrepo, one of the parts that are really affected by intense marketing dynamics. The idea was to fulfill three main objectives: To research about the theoretical fundamentals of integration; to understand the particularities of the entrepreneurs of the sector as well as the conditions of the internal market through the exploration of sectorial studies; and to propose a business integration model that stated new strategies to intervene the problems of the sector. Three methodological phases were determined in order to fulfill the objectives established and the result was an integration model that corresponded to the research objectives and to the characteristics of the entrepreneurs being studied. It is also stated that further research is important in order to understand aspects related to the confidence entrepre