The following text tries to approach the thematic one of the Memory from the interpretation of progress demonstrated in the urban renovation in Pereira -and special in the construction of the Integrated System of Massive Transport SITM-Megabus -. Raises that Pereira lives between the Memory, History and the Posmodernity, but no of them really reflects the being City; the Memory because it is guarded by story of the framed in the frenetic speeches of the consumption through the Average Mass; History, because -in equality with the previous thing he is partial, a history is only counted and the past it is stumped more and more in single version; and, the Posmodernity, because although it is certain we lived in the society of the means -as it suggests Vattimo-, of the mediatic speeches, which has occurred in Pereira is not indeed the plurality of the speeches -that impels the posmodernity-, but the to silence of the diverse thing, to differ, the Citizen and its relations, in phrase: a silence of the being of the City to favor the beauty of the cement. We have one more prettier city, but we must be asked: what City?