The purpose of the research was to analyze marketing strategies 2.0 Public Institutions in the Autonomous Municipality San Francisco. To do the tenets of Cortez and others (2009), Hartline and Ferrell (2012), Pedroza (2007), among others are reviewed. The study was descriptive, design field, no experimental - transectional. The population consisted of two reporting units: 4 workers responsible for managing digital media each of the institutions, and a sample of 166 users of digital media at their disposal such public institutions. Unit for the first 49 items questionnaire was applied, and in the case of the second population of 31 items questionnaire, both instruments were validated by experts was used. The study