Se realizo un estudio exploratorio del segmento de consumo intermedio de servicios de turismo rural en la Provincia del Tequendama, Cundinamarca, a partir de la informacion suministrada por las agencias operadoras de turismo que ofertan estos servicios en la ciudad de Bogota y registradas ante el Ministerio de Industria, Comercio y Turismo en el ano 2007. Se identificaron las tendencias en el consumo de los turistas de la ciudad de Bogota que adquieren productos de turismo rural usando este canal de comercializacion. Se indago acerca del potencial que tiene la Provincia del Tequendama para el desarrollo de productos del turismo rural, identificando factores por intervenir para la consolidacion como destino turistico en el interior del pais. Se concluyo que el turismo rural es una alternativa economica para los agentes del territorio, la cual, en el marco del desarrollo territorial rural, permite reafirmar conceptos de multifuncionalidad y pluriactividad de los territorios, constituyendose en un medio de promocion del desarrollo local y territorial. Based on information supplied by local tourism agencies, a preliminary survey on the medium-consumption segment of rural tourism services was carried out. The consulted agencies were those operating in Bogota that had been registered in the Industry, Commerce and Tourism Ministry in 2007. The con sumption trends and market segments preferred by Bogotan tourists making use of such services through this commercial channel were identified. The rural tourism service development potential of the province of Tequendama was explored, and the factors that need to be managed for the region to consolidate as an inland tourist destiny were identified. It is concluded that rural tourism is a feasible economic alternative for the region. This, in the framework of Rural Territorial Development, al lows reaffirming concepts such as Regional Multi-Functionality and Multiple Regional Activities, therefore constituting a good means to promote local and territorial development.