Reverse logistics includes efforts of companies or associations interested in generating or recover value from waste consumption of their products. The current regulation in some countries oriented these activities towards the proper management of hazardous waste, which has caused the creation of collection networks in cities where better results are assumed based on a greater number of collection points. The contribution of this conceptual work is a new approach to the efficiency of these networks, understanding the city and its logistical activities as economic facts in a territory, where the location decisions taking has into account the particular dynamics of the population for the provision of a public service. The citizen will is the basis of performance and draws the relationship between reverse logistics as a fact of city and the urban logistics. Under this premise, it is concluded that although the existence of collection networks in post-consumer items is a positive development in sustainable industrial practices, the theory under the concept of economic location and its implications shows that these can be more efficient if they are properly distributed along the urban space.