This essay is an analysis of the first tourist guides of Bogota in the 1930s. The modernity, as a project, created a model of what it meant to be a city, originated from some elitist and excluding paradigms. It established some frontiers among the worthy ones that take part of this project and the other ones. In this process, those other stigmatized by subdevelopment stereotypes, were sentenced to disappear, to be substituted, or simply displaced toward the forgetfulness. The tourism as an industry that promotes the modernity, became the recognition platform inside a process of incipient globalization, transformed the city into a consumption product, a coherent and unified narration directed and thought for certain type of people, very different to the real, broken into fragments city. From the cultural studies, understanding of the culture as a field of symbolic confrontation, of fight for the control of meanings and of negotiation of the social power, the tourist guides are interpreted as a tool in the fight to impose a concrete meaning of city.